Estimation Technology and Analysis of the Russian Consumer Sector

The article describes the methodology for estimating Russia’s consumer sector and the effect of its application. The monitoring procedure of the Russian consumer sector groups indications into two units: estimation of consumer goods and the services market unit. It is worth noting that the state of the consumer sector in the context of its components are evaluated continuously. For example, food safety is evaluated through rate of consumption (D. Olovyannikova), the degree of dependence of the region on food products (A. Kostyaev and Timofeev), common determinant of hunger (EGC), the composite index of household food security (SIPBD). In order to assess the financial condition of these units are taken into account as an integral indicator analysis of the property of organizations and sources of its formation; Analysis of solvency and financial stability; analysis of the financial results of the organization, effective use of assets and sources of their formation, profitability (OE Ivanova, TN Agapov, Logantsova NV). The estimation unit of consumer goods is composed of food products and non-food modules. The consumer goods unit offers two components that provide an estimation of the consumer sector: marketing and production. The results of the estimation show general improvements in the consumer sector in the period 2000-14, but overall development is evaluated as low. The analysis revealed that financing is growing faster than quality indices of development. As an example, financing of agriculture has increased by 1.5 times over 15 years (against comparable prices from 2000), while agricultural production has not changed. Another most pressing challenge is the weak differentiation of the Russian economy, as evidenced by the low rates of non-food production (availability of non-foods of own production remains at a low level and averages 20%). The results of the estimation suggest the need to reform the regulation of the sector primarily concerning priorities for its development and improvement of financial and economic mechanisms to achieve them.